Black Friday 2025 lands on November 28 this year, but the deals are already rolling out — and some of the best ones are expected to drop early. Whether you’re hunting for tech upgrades, home essentials, beauty finds, or gifts, this year’s lineup is shaping up to be one of the strongest we’ve seen in a while.
Below is your guide to the top categories, trending products, and the standout deals worth jumping on.
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Black Friday isn’t a one-day event anymore — it’s basically a season. Here’s what you can expect this year:
- Early deals throughout November (especially on Amazon, Walmart, Target, and Best Buy)
- Biggest discounts on electronics, smart home tech, appliances, and giftable gadgets
- Fast sellouts on top tech and premium items
- Online deals beating in-store deals in most categories
- Major price drops in Apple devices, TVs, audio gear, and kitchen electronics
If you’re planning your shopping strategy, now’s the time to build your wish list and keep an eye on restocks.
Top Black Friday 2025 Deals
For any retailer that hasn’t released their 2025 sale details, I’ve included information from last year’s Black Friday deals to help you know what to expect based on trends, discounts, and typical pricing. This way, you can plan ahead without waiting until the last minute.
| Brand | Sale Information |
| Abercrombie | 25% off site-wide + additional 15% off with code in 2024 |
| Aerie | 40% off site-wide in 2024 |
| Akira | 50% off select items |
| Alice & Olivia | 25% off select styles + up to 80% off vault sale in 2024 |
| All Saints | 30% off site-wide in 2024 |
| Amika | 30% off site-wide with code for $100+ orders + GWP on orders $150+ in 2024 |
| American Eagle | 50% off almost everything in 2024 |
| Anastasia Beverly Hills | 20% off orders $50+, 25% off $70+, 30% off $80+ in 2024 |
| Aritzia | 20-50% off site-wide in 2024 |
| Armani Beauty | 30% off site-wide with code in 2024 |
| Banana Republic | 40% off site-wide in 2024 |
| Beekman 1802 | 35% off site-wide in 2024 |
| Bondi Boost | up to 50% off site-wide + GWP on orders $75+ in 2024 |
| Charlotte Tilbury | 30% off orders >$160, 25% off orders >$110, and 20% off all orders in 2024 |
| Coach | Up to 40% off bags in 2024 |
| Danessa Myricks | 35% off site-wide in 2024 |
| Dyson | $100 off Airwrap, Airstrait, + Supersonic Dryer in 2024 |
| Erno Laszlo | Up to 75% off with code BFCM |
| Estee Lauder | 30% off all orders with code in 2024 |
| Fenty Beauty | 30% off site-wide in 2024 |
| Good American | 40% off site-wide in 2024 |
| Gymshark | Up to 70% off site-wide in 2024 |
| Haus Labs | 20% off site-wide in 2024 |
| Hollister | 30% off all full-priced items in 2024 |
| Hourglass | 20% off site-wide in 2024 |
| Huda Beauty | Up to 80% on select items + 2 GWPs on orders >$150, 3 on orders >$200, and 4 on orders >$250 in 2024 |
| Kohl’s | Up to 50% off select items + take an extra 15% off in 2024 |
| Kosas | 25% off site-wide + GWP on orders >$100 in 2024 |
| Kylie Cosmetics | 40% off site-wide + free gift on orders >$70 in 2024 |
| Lancôme | Up to 50% off site-wide in 2024 |
| LYS Beauty | 35% off site-wide in 2024 |
| MAC Cosmetics | 30% off site-wide in 2024 |
| Macy’s | Up to 70% off + free shipping on orders $25+ in 2024 |
| Make Up For Ever | 30% off site-wide in 2024 |
| Milk Makeup | 25% off orders >$50 in 2024 |
| NARS Cosmetics | Up to 30% off |
| Natasha Denona | Up to 40% off select items + free shipping for orders $49+ in 2024 |
| Nike | Up to 60% off select styles in 2024 |
| Nordstrom | up to 60% off select items in 2024 |
| Old Navy | 50% off everything in 2024 |
| Pat McGrath Labs | 30% off $50+, 35% off $150+, 40% off $250+ |
| Patrick Ta Beauty | 20% off site-wide |
| Revolve | Up to 90% off select styles in 2024 |
| Sephora | Up to 50% off select brands starting on 11/22 |
| Shark | select products up to $150 off in 2024 |
| Steve Madden | 30% off site-wide in 2024 |
| Tarte | 50% off site-wide + free shipping in 2024 |
| Ulta Beauty | Early BF deals happening now; Up to 50% off select items in 2024 |
| Urban Outfitters | 40% off site-wide in 2024 |
| Valentino Beauty | Up to 40% off select items in 2024 |
| YSL Beauty | 30% off site-wide + GWP on orders $200+ in 2024 |
Black Friday Shopping Tips
A few ways to shop smarter (and keep your sanity intact):
- Compare prices — some deals look good but aren’t the lowest of the season.
- Watch for lightning deals — especially on Amazon.
- Add items to your cart early to track price changes.
- Check return policies — holiday returns are extended but vary by retailer.
- Set a budget or use a planner if you tend to get carried away (Black Friday energy is real!).
Black Friday 2025 is already shaping up to be massive, and the early deals are worth jumping on. Whether you’re upgrading your tech, refreshing your home, picking up beauty favorites, or shopping for gifts, this year’s lineup has something for every budget—and every aesthetic.
