I was in the search for a very long lasting matte lipstick and saw on r/MakeUpAddiction that there were quite a few vegan, indie options that people had tried and loved. Buying cruelty free is super important to me and I try my best, especially with beauty products. And the aspect of supporting a smaller business as opposed to a huge company definitely interests me, too. Some awesome redditor was kind enough to make a Google spreadsheet with a bunch of liquid lipstick brands and people’s input on them. The holy grail, if you will.

I was particularly interested in the one that lasted the longest. After scrolling through the entire thing and checking out other online reviews, I settled on Aromi. The liquid lipsticks are $17 each, which was reasonable after doing some research. I went with the color “Power Red” as my first purchase. You can’t go wrong with a red!

It arrived VERY promptly- five days, like actual days and not business days! Holy cow! I was eager to try it out. Applying the lipstick wasn’t too hard. I’d never used a liquid lipstick before, so I found going slow and steady was the best way. You really have to be precise, so take your time. It took a few tries to get everything looking even on both sides and I applied a second coat overall for good measure. It took maybe a minute to feel totally dry and I tested it with a kiss to the back of my hand and nothing came off. This was at about 6pm.

It doesn’t feel too drying and is very light weight. At about 9pm, I was ready to go wind down in bed, so I removed the lipstick with some make up remover and a cotton ball. It was very easy to come off, which I wasn’t expecting.

After getting the Power Red, I eagerly waited to add to my collection. Aromi is currently switching their bottle design, so the old style is on sale. This was all it took for me to take the dive. I went with Pink Periwinkle, Vamptastic Plum, Toasted Almond, and Neon Red. As you’ll notice, the Toasted Almond is in the new style.

*Update: For Black Friday/Cyber Monday they had a SUPER great deal and I splurged for 4 more as my Christmas gift for myself.

Below are all my Aromi lipsticks swatched – one without flash and one with flash inside. I truly love all these shades! My most worn are Red Dahlia, Power Red, Vamptastic Plum, and Toasted Almond.
Overall, I LOVE this product! I’m buying more ASAP! Highly, highly recommend! 10/10