Half Magic, founded by Euphoria’s renowned makeup artist Donni (Doniella) Davy, is a beauty brand that has quickly garnered attention for its unique approach to makeup. Combining bold colors, innovative products, and an empowering message, Half Magic is redefining the beauty landscape. Half Magic was born out of Donni Davy’s vision to create a brand that celebrates individuality and self-expression. As the mastermind behind the iconic and bold makeup looks in the hit TV show Euphoria, Davy understands the power of makeup as a form of storytelling. Her work on the show has inspired countless fans to experiment with makeup in new and creative ways. With Half Magic, Davy aims to bring that same spirit of experimentation and self-love to the masses.
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Personally, I have really been loving this brand and appreciate how much it encourages to think outside the box and move away from beauty norms. Using this brand makes me feel more inspired and creative when I’m doing my own makeup and I absolutely love that aspect about it. One of the standout features of Half Magic is its diverse and vibrant product line. From eye-catching eyeshadows to versatile lip products, the brand offers a wide range of options for every makeup enthusiast. Here are some of the key products that have quickly become fan favorites and that caught my eye:
Glitterpuck Pressed Glitter for Eyes, Face + Body – $26
Glitterpuck Pressed Glitter for Eyes, Face + Body by HALF MAGIC is a sparkling, pressed “grown-up” glitter that lends a fairy-like shimmer to your eyes, face, and body. It is a blend of magical champagne & baby peach glitters. For a more airy application, use the included sponge to gently dust pressed glitter across the neck, decolletage and shoulders. For a more intense sparkle on the body, use a brush to paint a denser layer of shimmer.
Chromaddiction Matte Eye Paint + Eyeliner – $25
These highly pigmented liquid eyeshadows come in a variety of bold colors, perfect for creating striking eye looks. The formula is long-lasting and easy to blend, making it a must-have for both beginners and professionals. They double as an eyeliner and are perfect for all-over color or graphic designs.
Glitterpill Eye Paint + Eyeliner – $22
For those who love a touch of sparkle, the Glitter Pill is a game-changer. This multi-use glitter gel can be applied to the eyes, lips, or cheeks, adding a magical touch to any makeup look. They are a buildable blend of longwearing, multidimensional glitters, for powerfully eye-catching makeup looks. Wear alone as an eyeshadow or eye liner, or layer on top of Chromaddiction Matte and Chromaddiction Shimmer to intensify your look. For optimum staying power, apply over an eye primer or as final layer of makeup.
Lip Snuggle High Pigment Oil Balm – $20
Half Magic’s Lip Snuggle is the holy grail high pigment lip balm for makeup lovers: the comfort of an oil, 12 hour hydration and rich color that lasts. It has an ultra fuzzy applicator for cozy comforting application, but it will not feather or bleed. It gives the look of a matte liquid lip with a gloss on top, but instead it’s just the Lip Snuggle!
Wing Magician Silicone Guide – $10
The Wing Magician Silicone Guide is a reusable silicone tool to draw perfectly crisp, mistake-proof wings every time. It also doubles as a mascara and shadow shield. The flexible silicone perfectly hug the contours of every eye shape. Place the wing guide at the outer corner of your eye, with the tip facing out towards your brow bone. Hold the guide firmly in place to stencil in your perfect wing or outline an elaborate design.
Beam Trap Skin Illuminating Balm – $23
Beam Trap is the secret to a euphoric skin glow – its balm-like texture effortlessly transforms complexion makeup into natural real-skin sheen. Apply with fingers or a sponge to melt the product into skin. Can be applied under foundation and concealer for a soft radiance or on bare skin and on top of complexion makeup for a higher impact glow.
Self-Adhesive Face Gems – $12
HALF MAGIC’s award-winning Face Gems are sparkling rhinestones that stay put all day (and all night) to amp up any look. There are rhinestones, opals, studs, and all kinds of colors to choose from! For precise and safe application, firmly grip the base of each stone as you position and apply it on your face. For maximum staying power, Face Gems should be applied to clean and dry skin.
At its core, Half Magic is more than just a beauty brand; it’s a movement. Davy’s philosophy centers around the idea that makeup should be a tool for self-expression and empowerment. In a world where beauty standards are constantly shifting, Half Magic encourages its customers to embrace their uniqueness and create their own definitions of beauty. Whether you’re a makeup novice looking to experiment with bold new looks or a seasoned artist seeking high-quality products, Half Magic offers something for everyone. Its innovative products, empowering message, and commitment to sustainability make it a standout brand in a crowded market.
